Objective
BSI sought to enhance the creativity and strategic skills of its marketing team, aiming to develop impactful, engaging campaigns that align with their brand values. They needed a program that would build a structured approach to ideation, foster a creative team culture, and equip the team with practical social media and digital marketing skills.

SkillSavvy’s Solution
SkillSavvy designed a customized training program focused on three main areas: building a framework for effective brainstorming, fostering a creative culture, and strengthening social media strategy. Each component was tailored to address BSI’s unique needs in the competitive financial services sector.

Building a Brainstorming Framework

• Description: To encourage innovative thinking, SkillSavvy introduced a structured brainstorming framework that could be used across the team. This framework included techniques like mind mapping, role-playing, and reverse brainstorming to inspire fresh ideas and push boundaries while keeping sessions organized and productive.

• Outcome: With a clear brainstorming process in place, the BSI team generated more creative ideas that were strategically aligned with their objectives. This framework became a go-to tool, boosting both individual and collective ideation.

Fostering a Creative Culture

• Description: Recognizing the importance of a supportive environment, SkillSavvy helped BSI create a culture where creativity could thrive. This included establishing regular ‘open-floor’ creative sessions, encouraging feedback, and promoting a culture of learning from both successes and setbacks.

• Outcome: This shift in team dynamics encouraged open dialogue and experimentation, resulting in a marked improvement in morale and collaboration. The team began approaching challenges with a more innovative mindset, and the culture shift supported long-term creative growth within the department.

Strategic Project Management Training

• Description: To bring their creative ideas to fruition, SkillSavvy provided training on structured project management, focusing on tools for planning, prioritizing, and tracking projects. This ensured that BSI’s marketing team could balance creativity with efficiency.

• Outcome: The new project management approach allowed the team to execute campaigns smoothly, reducing project timelines by 30% and improving overall productivity.

Social Media Mastery Sessions

• Description: SkillSavvy’s social media training covered platform-specific strategies, content planning, and engagement tactics. The team learned how to build consistent, engaging social media presences on platforms such as Instagram, LinkedIn, and Facebook, with a special focus on storytelling that resonates with BSI’s audience.

• Outcome: Equipped with these skills, BSI’s team saw an increase in engagement rates, as they were able to produce content that was both informative and appealing to their target audience.

Case-Based Training Modules

• Description: Each training module incorporated case studies relevant to BSI’s industry, such as strategies for simplifying financial products and enhancing customer engagement with financial literacy content. These examples allowed the team to see the direct application of new skills to real-world scenarios.

• Outcome: By applying insights from these case studies, the team gained confidence in executing creative campaigns that aligned with their goals, making their marketing efforts more impactful and results-driven.